Some intelligence gathering
Met up a couple weeks back with a good female friend of mine from college. She's mid 30's, attractive, former collegiate volleyball player, and has a 6 figure income and an engineering degree. Turns out she's actually doing platonic sugar relationships. Apparently she has no problem getting 350 ppm completely platonic dates. She has 1-2 of them lined up per week, and is booked for several months out. She does them because she enjoys the company usually w / successful people, and she's a foodie and essentially gets paid to eat somewhere super nice for dinner every week.
Apparently she runs into a lot of really busy successful older men in their mid 40's to late 50's who never had / have time for a real stable relationship of any sort and are lonely. She's extremely clear ahead of time that she is strictly looking only for platonic, and still has no problems lining up dates.
So to all those complaining about people paying too much and raising the base-rate and expectations, unfortunately it's not going to matter. People out there are paying for this stuff!